If you have used email for any length of time, you are more than likely familiar with autoresponders. Autoresponders are the mechanisim used to relay the messages you receive when you "opt in" to a newsletter subscription or offer. Commonly used to automatically reply to people who email you and inform them that you have received their message and will reply at a time when you are available. Many business people use autoresponders for holiday notices, letting their correspondents know that they are presently on away and that they will respond to the email on their return.
Autoresponders are useful to webmasters in several ways:
Autorespnders can be used for tech support to notify customers that you have their message and will get back to them soon. These messages are important because it let your customers know that you have their support request and will be attended to when you are available.
It can be used to send prospective customers information such as frequently asked questions and other fixed information. People emailing that address will automatically get your message in reply.
Sending email course modules. For example; if you have a six week course, the course documentation can be sent to your students on a predetermined shedule, you can automate the process by having the students "opt in" to your given autoresponder campaign. The autoresponder will then automaticly send each module of the course to your students at the scheduled times.
Webmasters promote their offers. By advertising a particular address whereby customers can opt in to recieve a free sample of their product be that an audio, eBook or part of a course. The autoresponder then sends a sample of the offering to the customer. By giving snippets of the product the customer is able to evaluate and decide if they wish to proceed further if they see the value in the offer. As long as the quality of the offer is high, the autoresponder segments can be a very effective sales attention-grabber to induce the customer to buy the product.
If your autoresponder needs are straightforward, such as simply sending a single message reassuring your customers that you'll get back to them, you could use the free autoresponder that come as part of your web hosting package. The procedure to set up these autoresponders vary from web host to web host, but it is as a rule a fairly simple process involving a visit to your web host's control panel to activate it.
If you need an autoresponder to transmit more than one message, or if you need to schedule messages to be sent at specific intervals over a period of time, you will either need to program the mail system on your domain, otherwise use one of the free or commercial autoresponder systems.
If you are new to the world of internet marketing a free autoresponders can suffice, however, it is worth upgrading to a paid service when you start doing serious business, as the advertising that is sent out with your free messages can divert attention from your message and end up costing you serious money in lost sales.
Free Trial and Paid Service Autoresponders
aWeber - White Hat -No Spam - Double Opt in Autoresponders
GetResponse - White Hat -No Spam - Double Opt in Autoresponders
Spam mailer gets 9 year jail sentence
April 8, 2009
A Virginia (USA) jury found a man, described as one of the top ten spammers in the world, guilty on Friday of the felony crime of using an alias to send massive bulk e-mailings. The 9 year prison sentence handed down by the jury was put on hold by the Loudoun County Circuit Judge Thomas Horne, allowing the perpetrator, Jeremy Jaynes of Raleigh, N.C., to seek an appeal.
Jaynes, who used the alias Gaven Stubberfield as well as others, peddled junk products and pornography. Prosecutors say he grossed up to $750,000 a month by sending at least 10 million emails a day using 16 high-speed lines.
The case was prosecuted in Virginia because it is the home to the leading internet service provider AOL, the company who instigated the charges. This is the first time a conviction has been gained using the legislation enacted in 2003 to curb bulk e-mail, aka spam, from unsolicited distribution into users mailboxes.
Jaynes remains free on a $1 million bond while his case is appealed. Prosecutors differed with his attorneys on the prospects of Jaynes winning his appeal.
His attorney, David Oblon, though never denying that his client was in the marketing business, argued that nine years was too long to sentence an out of state resident for a law that had taken effect just two weeks earlier.
"We have no doubt that we will win on appeal," Oblon told reporters. "Therefore any sentence is somewhat moot. Still, the sentence is not what we recommended and we're disappointed."
Prosecuter Lisa Hicks-Thomas said she was pleased with the outcome and confident the law would be upheld on appeal.
By: WiKiNews
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